Execution and Management
It's easy to start a blog or a Facebook page. It is EXTREMELY difficult to maintain an online presence without first creating a comprehensive plan.
You most likely have a Facebook account, a Facebook Page, a LinkedIn account and a Linkedin Business Page. Perhaps you are on Google+, Google+ Page, Twitter, Flickr and have a Youtube account. The next question will be: how on earth will I find enough content to populate all of your accounts not to mention reply to comments and manage a Twitter feed. Add reputation management and it can be overwhelming for anyone!
What does all this cost? What are the unknown risks associated with social media to your practice? Your reputation?
Accurate, relevant, timely content is valuable to your audiences. Therefore it is critically important to develop processes, standards and guidelines to govern social media activity by you, your staff, or hired guns like us! :)
These guidelines will inform and help define:
Let's get started!